Black-in-the-box Whiskey

Box Whisky1

I’m pretty familiar with Black-Box wine. I might even say I’m something of a connoisseur. However, I’d never heard of Black-Box Whiskey before tonight. If it weren’t for a colleague giving me the heads-up, I’d still be ignorant. It’s been on the market in some places for nearly a year (based on a brief google search and cursory review of result descriptions.  In any case, within 20 minutes of catching wind of such a gloriously incongruous whiskey situation, I’d arranged for a box to be brought home. How could I not?

First, some stats:

  • Price: $31
  • Size: 1.75L
  • Alcohol content: 80pf
  • Aged: 6yrs

This is a generic american style whiskey. It’s a drier whiskey reminiscent of a bourbon, but without the strong sour-mash thing coming through, but it’s absolutely not like an Irish whiskey with their much sweeter qualities. It’s no-doubt a sour mash/corn situation, but it’s not a bourbon. Really, it’s more like a boutique or small-distiller american whiskey.

My first impression is that the nose is all spice, and the tiniest hint of caramel. It almost smelled like the bottle of 1971 Seagram’s Canadian whisky I came into ownership of last year. While I wasn’t sure what to expect with the first sip of black box, I’d rather expected it to have a lot in common with barrel-aged gasoline. This is one of those cases where I was pleasantly surprised. This stuff isn’t bad. Smooth enough to be taken neat, even. However, it’s a bit bland. Not that the spicy notes that call up thoughts of cinnamon aren’t strong, it’s just that overall, there’s not a lot going on. It’s not boring or tasteless though, just unremarkable. Fortunately, an ice cube improved the situation.

With a single ice cube rattling around my glass, the flavor really opened up. That apparent single-note of spice gave some ground to the vanilla and caramels that were somewhat hidden without. Mouth-feel also improved. It didn’t seem so thin on the lips, making it smoother and enhancing the caramel.

I paid just over $31 for this 1.75L box, which puts it at something like $13.30/750mL.  Alaska pricing and taxes aside, this is on-par with the cost of most bottom-shelf whisky, but it’s a much easier thing to drink.

My final word here is that black box is generally retaining expectations in crossing over from the boxed-wine realm. It’s good, drinkable, and solid value. While it’s somewhat unmemorable, I’d buy it again.

My rating comes in at a: ‘drink on the rocks’.

Box Whisky2

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