Black-in-the-box Whiskey

Box Whisky1

I’m pretty familiar with Black-Box wine. I might even say I’m something of a connoisseur. However, I’d never heard of Black-Box Whiskey before tonight. If it weren’t for a colleague giving me the heads-up, I’d still be ignorant. It’s been on the market in some places for nearly a year (based on a brief google search and cursory review of result descriptions.  In any case, within 20 minutes of catching wind of such a gloriously incongruous whiskey situation, I’d arranged for a box to be brought home. How could I not?

First, some stats:

  • Price: $31
  • Size: 1.75L
  • Alcohol content: 80pf
  • Aged: 6yrs

This is a generic american style whiskey. It’s a drier whiskey reminiscent of a bourbon, but without the strong sour-mash thing coming through, but it’s absolutely not like an Irish whiskey with their much sweeter qualities. It’s no-doubt a sour mash/corn situation, but it’s not a bourbon. Really, it’s more like a boutique or small-distiller american whiskey.

My first impression is that the nose is all spice, and the tiniest hint of caramel. It almost smelled like the bottle of 1971 Seagram’s Canadian whisky I came into ownership of last year. While I wasn’t sure what to expect with the first sip of black box, I’d rather expected it to have a lot in common with barrel-aged gasoline. This is one of those cases where I was pleasantly surprised. This stuff isn’t bad. Smooth enough to be taken neat, even. However, it’s a bit bland. Not that the spicy notes that call up thoughts of cinnamon aren’t strong, it’s just that overall, there’s not a lot going on. It’s not boring or tasteless though, just unremarkable. Fortunately, an ice cube improved the situation.

With a single ice cube rattling around my glass, the flavor really opened up. That apparent single-note of spice gave some ground to the vanilla and caramels that were somewhat hidden without. Mouth-feel also improved. It didn’t seem so thin on the lips, making it smoother and enhancing the caramel.

I paid just over $31 for this 1.75L box, which puts it at something like $13.30/750mL.  Alaska pricing and taxes aside, this is on-par with the cost of most bottom-shelf whisky, but it’s a much easier thing to drink.

My final word here is that black box is generally retaining expectations in crossing over from the boxed-wine realm. It’s good, drinkable, and solid value. While it’s somewhat unmemorable, I’d buy it again.

My rating comes in at a: ‘drink on the rocks’.

Box Whisky2

3 thoughts on “Black-in-the-box Whiskey

  1. For the price which is about the price of most flagship brands like Jim Beam white, jack daniels, lower bottom shelf brands,usually taken tto spicy older more flavorable, for the price pioint doesnt hsve that cheap flavor, to it, but rather clean afteraste, no rubbing alcohol taste, nice hue, tastewise better than mst flagshipbrands more upper shelf, what you would wxpect on a camping trip without skipping the quality. Or just exploring your daily nuisances witnout being off-setting, the flavors dont explode in your face but you cant expect that, for the price point but still comes out balanced moneywise ive had worse.

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